Marketing is a Scam!
At least that is what our customers think way too often, especially about our email marketing. There is always this defense mechanism that pops up when a consumer is exposed to some sort of Marketing. As a marketer, we need to quickly breakdown that wall and convey to a prospective customer the true value of what we are selling (and we’re all selling something). How do we do that? How do we build trust in a split second?
- Speak to the person, not at them.
- Demonstrate the value quickly. Don’t go on and on about how great you are.
- It’s about them…NOT you.
- Offer the opportunity to take action, the right action. Are they going to buy something right off the email? If not, don’t ask. Give a learn more option, or test drive opportunity.
- Focus one one thing. Don’t confuse the recipient.
Most importantly, your email campaign is part of your brand. Your brand is the sum of all the experiences a person has with you. If you’re the one who constantly sends spam, then your brand to that person is all about spam. You can have the greatest email in the world, and they’ll never read it.
One Response to “Marketing is a Scam!”
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Jaime says this is where you will find opinions and views on B2B marketing and social media. Jaime is a marketing executive working with online marketing and social media in conferences, trade shows, and online communities.
- Stan Phelps: Nice post Jaime. Jeter is a class act. Walk the talk....
- Margaret Core: good reminders!...
- Peter: What this tells me is two things: 1. Brands must always...
- Dan: Jaime, looking forward to having on the team!...
- Sumit: I think they made a huge mistake attacking the likes of Naps...
- Jaime: Thanks for the comment Dean. I wonder if you intentionally ...
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