Much of the content on this blog has been influenced by my work and experiences at IQPC with a focus on social media marketing within the events industry. As of Monday I will be embarking on a new chapter in my career as the Vice President of Marketing for AxialMarket.
AxialMarket, is the world’s first business investment marketplace where qualified buyers and sellers of privately held companies can confidentially, efficiently, and securely discover, engage and close private transactions. Essentially, our platform connects active and qualified buyers and sellers of privately held businesses. Members include Fortune 2000 corporations, private equity and venture capital firms, privately-held companies, investment banks and other qualified private market participants who use the online platform to confidentially accelerate and streamline their deal origination and deal management processes.
With that, this blog will continue to focus on marketing, but will take a more holistic view. This will be based on the work I will be doing, which includes branding and PR, online marketing, traditional direct marketing, and events (as a sponsor to provide some of my event professional colleagues with insight into your customers). Furthermore, I’m also excited to write about M&A and VC activity and how consumers and industries are affected by it.