So, as online and social media marketing continue to evolve, so should I and my role. I was brought into IQPC as the Director, Online Community and Portal Development. The leadership at IQPC had a vision and I was fortunate to take part in the development of this new division. In just shy of 2 years we’ve launched 8 portals and reached over 2 million people. An example of one these portals is in the customer management and call center space where we cover industry leaders such as Zappos.
But now I feel my role has evolved from launching these online portals and communities to building and fostering customer engagement. My primary focus is to leverage online marketing techniques to drive traffic and membership, as well as drive conversions of customers to some of the products offered by our core business. Ultimately, driving customers through the value chain with free content and community all while focusing on conversions.
What are some of the best titles out there? Should my title now be Director of Online Marketing? Social Media? Community Development. If the readers of this blog can propose a great job title for me, I will officially change my title. Give me your best shot!