Is Social Media replacing SEO?...

This Blog post has been circulated among some of my colleagues to inspire some creative thinking. They look at Google Trends and the trending of searches on Social Media and SEO. This particular post seems to be taken from an industry perspective.  Now, it has me thinking – Let’s look at this from a user perspective and how that influences our marketing decisions, and how we craft our online marketing plans and initiatives. The question for me is: Is Social Media replacing Search for individuals searching for information online?  Google’s mission is...

Social Media Profile Turnover...

You spend countless hours per day creating a social media brand.  Posting content, engaging with the community, and building your network. Then one day, the person who has built the network, or you have built the network around has decided to move on to better things for their career.  As an organization, you just lost access to the network; the brand you built is now working for someone else (potentially a competitor), and the ex-employee is leaving with all those relationships.  This scenario is playing out across organizations everywhere.  Social media and natural...

Listen, Listen, then Listen some more...

There are key fundamentals you need to address when adopting a social media program. Understand your customer: In reality, understanding your customer is step 1 in any marketing program, not just social media. But, in this case, you’ll need to add a new dynamic when figuring out your customers buying patterns. Once you’ve determined if social media fits, you’ll need to determine how and why. Are they looking for product knowledge and reviews or simply looking to network. Furthermore, industries within B2B are at various stages of social...